It seems like, these days, everything is a subscription – from Netflix to those monthly boxes of food people get shipped to their house. But what if car ownership could be a subscription too? Yes, leases are already a thing, but those involve binding multi-year contracts. Instead, Cadillac is hoping to reinvent the auto market for the modern consumer with its new BOOK service, a monthly subscription-based service that lets drivers “own” Cadillac vehicles on a month-by-month basis for a fee of $1,500 per month.
That fee is steep, especially when you consider that the monthly payments of a lease would be significantly cheaper, but Cadillac’s BOOK service would not have mileage restrictions, would have incredibly low time commitments, and allows drivers to switch vehicles up to 18 times a year. There’s also the added bonus of fees like insurance, maintenance, registration, and taxes being entirely handled by Cadillac.
Cadillac is officially launching its new BOOK service in New York City as of February 1st; however, despite its limited launch, the convenience of such a deal poses a question about the future of car sales – is this where the future of automobile ownership lies? In ten years, we might see similar services from all kinds of mainstream sellers all over the country.
To learn more about the new BOOK service, call Hawk Chevrolet Cadillac.